Prices. Photographs. Opening hours. A phone number they can tap. And whether the place looks like it is still trading. If any one of those is missing, most people do not go looking for it. They go back and tap the next result.
This is why a beautiful site can still lose to an ugly one. The ugly one had the price on the front page. Nobody is judging your design in those ten seconds. They are trying to answer one question, which is whether you can do the thing they need, today, for roughly what they expected to pay.
So put the answers on the first screen, in this order. What you do, what it costs, when you are open, how to reach you, and one recent photograph that proves the place is alive. Everything else can come after they have decided to keep reading.
